Calendars have been proven to be a simple, yet highly effective form of advertising
What makes them truly different from other forms of advertising is that;
-
Calendars are a form of "Specific Advertising", which delivers your focused personalised message targeted specifically to your target customers.
-
Calendars have very high "Frequency" which means that your companies details are repeatedly seen improving recall of your details and ultimately using you as a supplier.
-
Calendars are "Interactive" which means that your customers will use your calendar as a reference point for information that's important to them. 65% of people surveyed use calendars to note appointments and other key information.
Calendars cut through the clutter of the advertising overload we receive to deliver the 3 most critical messages that you company needs to comunicate;
Calendars have sale power, surveyed results show;
-
85% of home calendar users said they did business with the advertisers firm.
-
83% of firms surveyed purchase products or services of the advertiser who supplied them the calendar
-
Calendars help create a "Buying habit", cementing customer loyalty to the advertisers firm. Whenever your product or service is needed the calendar will be there, telling them who you are and how you can be reached.
-
87% of household and 94% of business recipients could recall the advertising message displayed on the calendar.
Calendars are a modern day Trojan horse that your customers will welcome into their homes and businesses. Our eye is naturally drawn to the image and as we start at the top and visually work our way down your companies advertising will stand out as a mini billboard.
Promoting your key business information for an entire year, calendars are not only highly effective but also represent fantastic value for money.